JEE Study Buddy
Jan 10, 2026Here's a quick overview of the product JEE Study Buddy, a retention-first gamified platform where students can practice JEE Main previous year questions (PYQs) and track their rank among thousands of aspirants.
Branding
The overall branding has been kept a bit bold to capture the attention of the audience (16-18 year old preparing for competitive exams) since it's new product in the market.
Landing page
We just kept the product proposition with a sign-up form in the hero section followed by a few propositions of the platform. The goal was to get the user to understand what the platform is and sign up as quickly as possible.
Homepage
This is where the main user journey begins. Subjects are kept upfront because that is how students naturally start solving in real life.
Question of the day (QOTD)
To motivate users to start solving, we will show a random JEE Main PYQ on the homepage. Users can solve it quickly and naturally get drawn into solving more.
Solving questions
We made it very easy for the students to start solving JEE Main questions, just select the subject and year they want to solve questions for.
Giving points to students
To mirror the real JEE Main exam and gamify the experience, every correctly solved question gives the user +4 XP, just like the +4 marks awarded in the actual exam.
Rewarding students by badges
With an infinite stream of questions available, we gave students badges based on questions solved correctly in a row and the number of days spent practicing. This was intentionally designed to keep students coming back.
Leaderboard
A dedicated leaderboard helps students track where they stand among thousands of aspirants. They can also filter rankings by subject across physics, chemistry, and maths.
Creating brand awareness
We consciously built brand awareness for Newton School of Technology (NST) inside the product by surfacing NST student achievements and highlighting when a similar question was asked in NSAT. Achievements are also a strong motivator for students considering college admissions.
